Eco friendly fashion swapping event in london
Look fashion magazine has created a unique pop-up ethical Fashion Swap boutique near Carnaby St - London's
In a first for any UK fashion magazine, Look's inaugural Fashion Swap event will take over a
Entry to this event is completely free with Look Swap points. Look readers simply need to donate up to 10 items of clothing, shoes and bags at a number of locations across London during the weekend of 24th and 25th January, in exchange for points to 'spend' at the Look Fashion Swap on Saturday 31st January and Sunday 1st February 2009.
event, in support of Jo's Trust Fighting Cervical Cancer, will also include star-studded donations from a raft
Look senior marketing manager Tara Steadman says: “Everyone knows that right now and we're very excited to be launching the very first free Look Fashion Swap event. No fashion magazine has ever set up shop in the heart of London's fashion district for such
The Look Fashion Swap is being promoted in-magazine and online at www.look.co.uk/lookfashionswap - where fashion
Look publishing director Julie Lavington adds:”Look is the biggest fashion weekly in the UK and the Fashion Swap completely taps readers’ love of fashion, their sense of fun and eye for a bargain!”
A limited edition Look canvas available for a £2 donation to Jo's Trust.
